The Food Truck Revolution and Social Media

Gandolfo's at Dallas Gourmet from BetterBizIdeas

Some of the most innovative use of social media campaigns is from burgeoning entrepreneurs in the food trucking industry. In the past few years, there has been a growing demand to provide city dwellers with gourmet eats that are easy on the wallet. Facebook and Twitter are being used to create business and develop a devoted customer base.  Even The Cooking Channel has featured a group of noteable food truckers from around the country. Many are using social media to inform customers about their location and weekly specials, so that they stay in touch with customers wherever they are.

 These trucks have gained such popularity that it is causing stiff competition for some brick and mortar eateries within their vicinity.  The mentality of many loyal customers is why spend an exorbitant amount of money at a five star restaurant when you can get a gourmet meal at rock bottom prices.

In a recent conference conducted by South by Southwest Interactive, a panel of experts talked about how food truckers  can promote their businesses through various forms of social media.  The panel identified some key components that are essential in ensuring success.

1.Transparency – Show the origin of the product. It is important for customers to know about how the dish was made and the local ingredients used to make it. This helps people feel connected with the process.  Also include photos, they are equally important. Everyone wants to see what their eating.

 2.Offering information in real time- Use social media to inform your customers of any changes in location or menu. Keeping them well informed will also create a sense of trust between business owners and customers.

 3.Cultivate a community –Develop a community of fans.

 4.Genuine tactics- Utilize Facebook, Yelp, and Twitter. Start with a small group of devoted customers and expand. 

The Lardon Food Truck from Sklathill

  If you are interested in finding a food truck in your neck of the woods, visit foodtruckdirectory .com. Bon Appetit!


1 Comment (+add yours?)

  1. Bill Chance
    Apr 03, 2012 @ 13:04:46

    I write food truck “reviews” on my blog. It’s interesting to me how the whole gourmet food truck thing wouldn’t work at all without twitter and facebook.


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