New Beginnings

Fireworks #1 from Camera Slayer

I can’t believe this is the final post for social media class. I must say starting my own Twitter and blog page was a bit nerve racking at first. It was my first foray into the social media world and I wasn’t sure how I would fair. Surprisingly, the creation of both sites was very easy and the instructions were user friendly.

By my second post, I became very comfortable with the various techniques and skill set needed to make my blog not only functional but interesting. I also credit Professor Laurel Hart for making the transition seamless for those of us who are technically challenged when it comes to this medium. Although, I had some issues coming up with blog topics at times, I found that adhering to the 300-400 word count was no longer a challenge as time went on. Just a few days ago, I was looking back at my earlier blogs and I couldn’t believe how much I’ve grown from the first post.

Creating and writing my blog made me feel like the editor of my own paper. I had complete autonomy over the images and links that I chose to use. It really is liberating when you have the opportunity to do and say what you want. My most recent post on the food truck revolution received a comment from a local food enthusiast who covers food trucks within his neighborhood. It was definitely exciting to see another person share the same interests.

 I am still a bit indecisive about whether or not I will continue blogging.  This requires a great deal of time and commitment in order to do it successfully.  What I am certain is that I will continue to tweet.  I’ve become a huge fan of bit.ly and using it at this point is second nature to me.

Social media class has given me a new found independence and confidence. When I venture out to look for job opportunities in the public relations sector, I will be more prepared to handle positions that have a social media component.

The Food Truck Revolution and Social Media

Gandolfo's at Dallas Gourmet from BetterBizIdeas

Some of the most innovative use of social media campaigns is from burgeoning entrepreneurs in the food trucking industry. In the past few years, there has been a growing demand to provide city dwellers with gourmet eats that are easy on the wallet. Facebook and Twitter are being used to create business and develop a devoted customer base.  Even The Cooking Channel has featured a group of noteable food truckers from around the country. Many are using social media to inform customers about their location and weekly specials, so that they stay in touch with customers wherever they are.

 These trucks have gained such popularity that it is causing stiff competition for some brick and mortar eateries within their vicinity.  The mentality of many loyal customers is why spend an exorbitant amount of money at a five star restaurant when you can get a gourmet meal at rock bottom prices.

In a recent conference conducted by South by Southwest Interactive, a panel of experts talked about how food truckers  can promote their businesses through various forms of social media.  The panel identified some key components that are essential in ensuring success.

1.Transparency – Show the origin of the product. It is important for customers to know about how the dish was made and the local ingredients used to make it. This helps people feel connected with the process.  Also include photos, they are equally important. Everyone wants to see what their eating.

 2.Offering information in real time- Use social media to inform your customers of any changes in location or menu. Keeping them well informed will also create a sense of trust between business owners and customers.

 3.Cultivate a community –Develop a community of fans.

 4.Genuine tactics- Utilize Facebook, Yelp, and Twitter. Start with a small group of devoted customers and expand. 

The Lardon Food Truck from Sklathill

  If you are interested in finding a food truck in your neck of the woods, visit foodtruckdirectory .com. Bon Appetit!